A user's initial interaction with an app can make or break their experience, determining whether they stay or abandon the app altogether. This critical juncture is where onboarding takes center stage.
A well-designed onboarding process not only welcomes users but also guides them through the app’s functionality, encouraging customer engagement and user retention. The majority, 83%, of enterprise organizations have experienced that an effective onboarding process drives value.
Wondering which is the best mobile app onboarding example? As we move through 2024, let’s explore the best mobile app onboarding examples that have set the standard for user experience and design innovation.
App onboarding involves the suite of activities that help new users find their way around an app, understand its benefits, and start using it effectively right after installation. This process can include tutorial screens, guided tours, or even direct interaction, all tailored to enhance user understanding and engagement.
Good onboarding helps keep users from quitting because it makes everything clear and easy from the start. It’s all about making users feel comfortable right away. In fact, great onboarding can boost user retention by up to 50 percent. For mobile apps, especially in competitive markets, having a friendly and engaging onboarding process is a must.
Now that we know the importance of onboarding process, let’s explore user onboarding examples.
The following mobile app onboarding samples will give insights into how leading businesses welcome their users.
Duolingo is a popular language learning app. Its onboarding process uses various techniques, including simplicity and gamification. The developers ensure that the app experience is engaging right from the start. The app welcomes new users with cheerful graphics and quickly draws them into a short language lesson.
This immediate immersion helps users understand the app’s value without lengthy explanations or tutorials, making Duolingo’s approach the best mobile app onboarding example.
Key Takeaway: Duolingo’s approach teaches us that letting users experience the core functionality of the app instantly can be more effective than any tutorial or guide.
Airbnb uses a personalized onboarding process that adapts to the type of user. For instance, the onboarding process varies for users looking to host or find accommodation. The onboarding process is smooth and has lovely visuals. It also includes a simple and clear guide to the app’s features for each user.
Key Takeaway: App personalization makes users feel valued and can significantly increase user engagement and satisfaction.
As a fintech app, Revolut tackles the challenge of onboarding users who need to trust the service with their financial information, rising as the best mobile app onboarding example. It uses a clean, minimalist design with straightforward instructions on the functionalities and security features of the app. New users can quickly learn how to manage and monitor their finances securely and efficiently.
Key Takeaway: Transparency and clear communication are crucial in apps that handle sensitive user data, helping to build trust from the first interaction.
Headspace, an app focused on meditation and mindfulness, uses a serene and welcoming application onboarding process that reflects the app's purpose. New users are met with soothing animations and a warm color palette, mirroring the peace the app promises to deliver. The onboarding guides users through setting up their first meditation without overwhelming them with too much choice.
Key Takeaway: The design and tone of the onboarding process should mirror the essence of what the app aims to deliver.
Strava, a social network for athletes, excels in motivating new users to start using the app immediately. It encourages users to record their first run or ride during onboarding, integrating motivational elements and community features. This direct call to action, combined with the social proof of community engagement, inspires new users to get active right away.
Key Takeaway: A strong call to action can effectively reduce the time from download to first use, enhancing user activation rates.
Trello is a popular project management app and one of the best onboarding examples. It utilizes an interactive onboarding process that guides new users through creating their first board. The app helps users understand its functionality by encouraging them to interact with elements directly, such as creating cards and lists, during the onboarding.
This practical approach helps users quickly grasp the app's utility through direct interaction rather than passive observation. Moreover, Trello is the best mobile app onboarding example due to its effective adoption of best practices.
Key Takeaway: Interactive onboarding that allows users to learn by doing can significantly enhance comprehension and retention of app functionality, making the initial learning curve much smoother.
Spotify excels in creating a personalized music experience right from the start. During onboarding, new users are asked to select their favorite genres and artists, which Spotify uses to curate personalized playlists. This immediate personalization not only delights users by tailoring content to their tastes but also showcases the app's core value proposition of personalized music discovery.
By following mobile app onboarding best practices, Spotify leads as the best mobile app onboarding examples in 2024 for Android and iOS platforms.
Key Takeaway: Leveraging user preferences early in the onboarding process can quickly demonstrate the app's value and encourage continued engagement.
Zillow, a leading real estate app, simplifies the complex process of home searching with the best app onboarding process. It focuses on user preferences for property types, locations, and price ranges. By immediately tailoring the browsing experience to these preferences, Zillow ensures that users see only the most relevant listings, making the app feel both efficient and customized.
Key Takeaway: Tailoring the user experience based on declared preferences during onboarding can make complex apps feel more accessible and immediately useful.
Snapchat has one of the best interactive onboarding flows, which helps users better understand its features and complete the process. When the onboarding flow is interactive, you can ensure that the process is clear and that users are less likely to drop off. Another remarkable feature of Snapchat's onboarding is that it lets new users to create an avatar and customize their snap code.
Key Takeaway: Snapchat's interactive onboarding simplifies the whole process, cutting down potential churn due to complexity.
Instagram is another exceptional example of a simple onboarding process that doesn't overwhelm users with much information. It simplifies the process by letting new users sign up with it using an email ID or Facebook account
Key Takeaway: It features the Facebook friends of the new users already using Instagram. This creates a fear of missing out, and more users are likely to complete the onboarding flow.
We’ve explored the best onboarding app examples. Let’s move on to what these apps teach us about creating the best app onboarding experiences.
One important lesson from these mobile onboarding examples is the importance of having a progressive onboarding process. This process encourages users to complete the registration without overwhelming them. So, include a progress bar in your onboarding process that lets users know how close they are to finishing the registration.
By closely examining the best app onboarding examples, you can see they have simple onboarding flows. So, ensure that minimal steps are included in the app onboarding screens with easy-to-understand instructions. At the same time, ensure that the users can understand the necessary information and what actions they need to take.
Its essential for businesses to personalize the user experience while onboarding app users. Personalization is crucial to create an exceptional first impression and encouraging users to convert.
Looking to shake things up with your customer onboarding process? Dive into Quest Labs to redefine how you welcome and engage your customers. Here’s how Quest Labs helps you renovate your customer onboarding experience.
Develop uncomplicated onboarding quizzes that help streamline the user's onboarding path and direct them to features that match their interests.
Make complex systems more accessible to users by highlighting key features and by offering support just a click away.
Throughout the app interface, offer tips, hover-over insights, and guidance to users and assist them throughout the onboarding process.
Draw the user's attention to the best features and special offers through captivating banners.
That’s not all. Quest Labs is much more equipped to transform your mobile app onboarding. Does that sound too good to be true? How about diving in and experiencing it for yourself?
We have explored the best mobile app onboarding example in the section. For developers and designers, these mobile app onboarding platforms underscore the versatility and creativity required to craft the best app onboarding experiences that not only inform but also engage and excite users.
As we continue to flow through the evolving digital landscape, these onboarding techniques offer valuable lessons in user psychology, app functionality, and the art of first impressions. Remember, in a world where numerous apps are vying for attention, a well-crafted app onboarding UX can be the key to standout success.
Therefore, don’t lag behind in this competitive market. Join forces with Quest Labs, where cutting-edge techniques transform customer onboarding.
Some of the best onboarding screens examples of apps include Instagram, Snapchat, Zillow, Tello, and Spotify.
You can create the best onboarding experiences examples through these strategies:
A seamless onboarding flow starts with a simple sign-up process and welcome message. It should then have a simple onboarding quiz that diverts users to the right features. Finally, conclude the onboarding flow by collecting onboarding feedback.
One of the best digital onboarding examples happens in the banking sector. Some important customer onboarding tools in banking are Whatfix, Moxo, and Bankbase.
The best employee onboarding examples in applications are:
Onboarding Software | Best feature |
---|---|
Waybook | Gamified engagement |
Coassemble | Interactive onboarding |
Sapling | Intelligent automation |
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