Game-Changing Strategies To Boost Mobile App Conversion Rate

Today, businesses allocate all their resources to improve app conversion rate. Even with all the resources available, they are only converting 1.7% of users to subscribers. But why are companies having a hard time improving the conversion rate?

Is uncovering the right strategy to improve your mobile app conversion rate a tough nut to crack? Quest Labs can assist you with the same task. It is important for businesses to find the right strategies to improve mobile app conversion rates. Here's a list of 10 simple tips for businesses to improve their mobile app conversion rates.

What is Mobile App Conversion Rate?

Businesses can determine whether an app is achieving the desired outcomes by knowing the mobile app conversion rate. For instance, they can understand if it drives sales or obtains user registrations. When an app has a good conversion rate, it effectively persuades users to sign up.

How to Calculate Mobile App Conversion Rate?

The mobile app conversion rate is calculated by dividing the number of users who complete a conversion action by the total number of users who interact with the app, expressed as a percentage.

For example, let’s look at a streaming app and how it converts free trial users to paid subscribers. Out of the 5000 people who tried the free app in one month, 1250 bought the paid version.

At the end of the month, five thousand users trying out the free mobile app opts for its premium version.

Thus, Conversion rate = (1,250 / 5,000) x 100 = 25%

What Is a Good Mobile App Conversion Rate?

It is generally recognized that the mobile app conversion rate benchmark for installing a new app is less than two percent. But this is not an average mobile app download conversion rate, considering different groups of users. Here are some figures that will help you understand what a good conversion rate on a mobile application means.

• The average app conversion rate in the App Store and Google Play Store in the U.S. is 30% and 30.5%, respectively.
• The e-commerce industry has different conversion rates for its apps: the healthcare and wellbeing sector—between 1.87% and 4.20%; the agriculture sector—from as low as 0.62% to as high as 1.41%.

Now, let’s explore the app conversion rate benchmarks for various industries.

How to Increase App Conversion Rate: 12 Actionable Tips

Now that we’ve discussed what a good conversion rate is let’s explore actionable tips to increase the app conversion rate.

1. Craft an Effective Onboarding Process

To be precise, the onboarding process is an important aspect for 63 percent of users when deciding whether to subscribe to a product or not. Most prospective customers also opt to find another product or service if their onboarding experience does not meet their expectations.

Thus, developers must ensure that the onboarding process is simple, direct, and fun. If all users can use the application navigation to access any feature without much struggle, then this will maximize their user experience.

2. Leverage Gamification to Maximize Engagement

Adding gamification elements to the app enhances customer engagement and satisfaction along with user experience. This is particularly true in the Edtech industry, where 67% of students prefer apps with gamified learning, as it keeps them motivated and engaged.

KFC Japan saw a remarkable 106% increase in sales after integrating gaming content into its app. This underscores the potential of app gamification to enhance the mobile application conversion rate.

Suggested Read: Best Mobile App Gamification Examples

3. Introduce AI-Powered User Assistance

A huge percentage of customers have abandoned purchases due to poor customer experiences, leading to companies in the United States losing over $62 billion annually.

By incorporating AI-powered user assistance , businesses can increase in-app conversions by guiding them to the right features at the right time. This helps improve the visibility of the latest offers and deals and drive sales.

4. Gather and Act on User Feedback

Users of your app can give you valuable feedback to improve the user experience. It is very important for businesses to collect user feedback regularly. They can add app surveys to improve the product and the mobile app subscription conversion rate.

5. Use In-App Messages

Another effective way to guide users towards conversion events is through in-app messages. These messages simplify the user experience within the app, directly leading consumers to free trials and premium upgrades. This approach helps businesses to reduce the time to value and achieve critical milestones more efficiently.

6. Employ Social Proof

Social proof works wonders for boosting mobile conversion rates. Encourage your current app users to share their experiences by leaving reviews and ratings in the app stores. Then, showcase these awesome reviews on your social media channels. When potential customers see these positive testimonials, they'll be eager to subscribe to your product.

Here’s the impact of social proof among potential customers.

7. Enhance The Visibility of CTA Buttons

Using visually attractive CTA buttons can increase click-through rates by up to 42%. In mobile applications, these buttons play a paramount role in guiding users toward conversion points.

To maximize conversions, it's essential to make the CTA buttons visually appealing, with compelling graphics and colors. Moreover, they should be kept clear, concise, and to the point to boost conversions by 161%.

8. Implement Smart User Segmentation

Apps often serve a variety of people with different interests and backgrounds. Segmenting users allows for tailored strategies since not all users convert in the same way. For example, you can offer free membership to different segments initially and later convert them to paying customers with tailored plans.

9. Offer Personalized Push Notifications

When using push notifications to lead users to conversion points, it's essential to be thoughtful and avoid overdoing it. By making the notifications personalized, you can effectively attract potential customers to your conversion points. Imagine sending a friendly reminder, personalized with each user's name, gently nudging them toward what they need.

10. Optimize The App's Speed

Speed is crucial for mobile apps, with almost all users considering it necessary. But how to increase conversion rate of app with it’s speed?

To increase mobile conversion, ensure your app loads within 1-2 seconds, meeting users' expectations and keeping them engaged.

11. Use Data Analytics and Analyze Metrics

If your aim is to boost mobile conversion rate, then it will only make sense to use data analytics in your strategy. Although using data to optimize strategies has been around for a long time, today, we have access to more user data. Therefore, the effective management of user data can help increase app conversion rate like never before.

Here are some metrics that you need to consider.

12. Shorten Sign-up and Payment Processes

Shortening the sign-up and payment processes can significantly boost your conversion rates. It reduces the friction and prevents users from dropping off during signups.

• Improve User Experience:

  A quick and easy sign-up or payment process makes users happy, and happy users are more likely to convert.

• Decrease Abandonment Rates:

  Long forms and complicated payment steps can frustrate users, leading them to abandon the process entirely.

Boost Your Mobile App Conversion Rate With Quest Labs

Seeking ways to get users to register for your app? Explore the possibilities with Quest Labs strategic solutions.

• Onboarding and Adoption:

  Make every customer's onboarding experience unique by adapting and streamlining it based on their interests.

• AI-Powered User Assistance:

  Lead app users to solutions and conversion points with the assistance of AI-powered user support.

• User Feedback Workflow:

  Ensure every user feels valued by promptly gathering their feedback and deriving actionable insights from it.

• Gamified User Experience:

  Engage every customer and drive them to conversion events by incorporating gamified elements into your app.

Takeaway

We’ve explored easy tips on how to increase app conversion. To optimize mobile conversion rate, it's crucial to update your app experience to users' interests.

User preferences are constantly evolving, so it's vital for businesses to stay in tune with these shifts. Collecting feedback and promptly acting on it can significantly boost the mobile app conversions.

Looking for a single step to boost your mobile app conversion rate with no-code solutions? Partner with Quest Labs. We specialize in tailoring strategies to enhance your app conversion rate by adding user-friendly elements. Book a demo and experience it firsthand!

FAQs

1. Is 12% a good conversion rate?

The optimal conversion rate varies for different industries. However, a 12 percent conversion rate can be considered reasonable for an app.

2. What is CVR formula?

You can calculate the CVR formula by dividing the number of converted users by the number of users who installed the app and multiplying by 100.\n CVR = (Number of converted users/ Number of users who installed the app) X 100

3. How to increase CVR?

Here are a few tips to help you increase CVR.

1. Optimize user onboarding
2. Simplify the signup process
3. Optimize the app speed
4. Engage users in the free trial
5. Segment users effectively

4. What is conversion rate in Play Store?

The conversion rate in the Play Store is the percentage of people who download your app after viewing your app listing. Here are the page view to conversion rate in Play Store and App Store.

• Average store listing conversion rate Google Play Store: 26.4%
• The App Store conversion rate benchmark: 33.7%

5. How to increase conversion rate in ASO?

ASO stands for App Store Optimization. So, how can you increase mobile app conversion rate with ASO? Optimizing the app name and description improves app visibility and the number of organic signups.

6. How to increase App Store conversion rate?

The install-to-registration rate benchmark of App Store is 30%. To increase the app install-to-register conversion rates in the App Store, implement these strategies.

1. Gamification in free trials
2. Personalized onboarding
3. Effective user segmentation with AI
4. AI-powered user assistance