10 Exceptional Gamification Examples For Businesses

Interested in how companies gamify business to achieve big results?

Businesses are always looking for new ways to stand out. They want to reach new customers or retain existing customers. But how do they keep their teams engaged and productive? Gamification is a powerful tool that helps them achieve these goals.

Did you know 83 percent of employees are more motivated when training feels like a game?

Quest Labs AI looks at ten successful gamification examples for business. These examples come from different industries and companies.

What is Gamification in Business?

Gamification for business uses fun game elements, like earning points or leveling up. Ever seen rewards programs or platforms that boost employee engagement? That's gamification in action.

While gamification has been around for years, why is it suddenly everywhere? It’s because platforms can now gamify everything from onboarding to employee engagement. And with mobile phones, how convenient is it to get these experiences right when you need them?

So, why does gamification work so well? It’s engaging and keeps users coming back.

Suggested Read: Gamification Trends Reshaping The Digital World in 2024

10 Gamification in Business Examples

With a good idea of how businesses benefit from it, let’s explore the top 10 gamification in business examples.

1. SHEIN: Gamification in eCommerce

SHEIN is one of the best gamification examples in eCommerce apps. Thanks to gamification, it receives over 4 million unique visitors every month. To create urgency, it uses a discount countdown timer.

SHEIN also has a points-based reward system. How does it work? Users earn points by checking in daily, writing reviews, or completing unique challenges. For every 100 points, they get $1 to spend in the shop. This way, SHEIN rewards actions that help them grow.

2. Beat The GMAT: Gamification in Education

Beat the GMAT is a big social network for MBA applicants. They wanted more people to join its new community, MBA Watch. But how could they get students excited about it?

In just seven months, 10%-20% of students at top schools like Harvard and Stanford jumped on board. Weekly pageviews shot up from 8000 to over 9000, with 2,000 comments each week. So, what made this happen?

With Badgeville’s game notifications, Beat the GMAT boosted pages per visit by 195 percent. Moreover, time on the site increased by 370 percent.

Suggested Read: The Power of Gamification in Educational Apps

3. Moven: Gamification in Fintech

Moven is one of the exceptional gamification examples in Fintech apps. CRED is a top online bank using gamification to boost app engagement. They created the CRED program to gather more user data and help with financial decisions.

CRED uses users’ financial choices instead of traditional credit scores. It even looks at social media for ratings. CRED gives a financial health score that improves as users save and manage money better.

4. Fitbit: Gamification in Fitness

If you are looking for one of the best fitness app gamification examples, discover Fitbit. It is a popular fitness tracker company, shows how gamification can motivate users to live healthier. They use fun elements like badges, challenges, and social sharing. These features encourage people to be more active and reach their fitness goals.

5. Omnicare: Gamification in Healthcare

Omnicare is one of the largest pharmacy services providers in America. They had trouble with long wait times and high abandonment rates at their help desk. What could they do to fix this? They decided to gamify their customer service.

They introduced game-based elements like points and rewards. How did they keep track of progress? They used a leaderboard to highlight top performers.

Omnicare also used gamification to inspire its employees. For example, during the 2016 Major League Baseball All-Star Game season, it based its game mechanics on this exciting event.

6. Uber: Gamification in Mobility App

Uber gamifies the driver experience to keep them engaged and motivated. How does it work? The system tracks a driver’s efficiency and unlocks rewards based on points. Drivers earn points by completing trips during off-peak times.

Why is this approach a success? Initially, Uber wanted to attract more drivers and ensure rides were available even during slow times. Introducing gamification effectively solves both problems.

7. Target: Gamification in Retail

Target is one of the gamification apps for business in retail. Target created the ‘Holiday Wish’ app to prepare for the holidays. Kids used it to play a 3D game and send digital wish lists to Santa. Parents could then quickly order or find their kids’ wishes.

8. Snapchat: Gamification In Social Networking

Snapchat is one of the best gamification examples in social networking apps. Snapchat has a cool feature called the Snapchat Streak. It’s a gamified function that encourages users to interact daily. This feature helps users build friendships with their peers.

Since users must interact on the platform every 24 hours, streaks are linked to Fear of Missing Out (FOMO).

9. T-Mobile: Gamification in Telecom

T Mobile is one of the biggest telecom companies in Europe and the U.S. It faced a challenge as its products and services became more complex. Managing customers also became complex, and T Mobile wanted to improve customer service.

To tackle this, they added some fun, gamified elements to their platform. Employees could earn points and badges for activities like reviewing training materials and answering questions. They also introduced a leaderboard so everyone could see how they ranked compared to their colleagues.

And the results? In just six weeks, they handed out 187,000 achievement badges, and employee engagement increased by 1000 percent.

10. Goibibo: Gamification in Travel Apps

Goibibo is an essential example of gamification for business in the travel industry. During the Indian Premier League, they launched goCashFest. Users earned goCash every time the Mumbai Indians played. They got points for every 4s, 6s, 50, and 100 wickets and wins.

Who wouldn’t love earning rewards while watching cricket? Users could spend their goCash on bookings through Goibibo’s platform. The goCash program still works as a fun loyalty program.

Be The Next Best Business Gamification Example With Quest Labs AI

The gamification examples we've seen prove that it is an excellent tool for your business. It can engage your employees and drive real change. It leads to serious returns for your organization.

Gamification in business is only going to grow. Want to boost user engagement in your app? Quest Labs AI is your perfect partner. Here’s how Quest Labs AI makes your app experience better.

• Challenges:

  Add exciting missions and reward your users with credits. Unlock new features along the way and reward users to reach new heights.

• Leaderboard:

  Let users see real-time updates and rankings with a clear, user-friendly interface. Keep them motivated and informed at every step.

• Badges :

  Add a badge system to reward users for specific actions, milestones, or consistent use. Create a fun way for them to track and show off their achievements.

Want to know how Quest Labs AI can gamify your business and boost your user experience? Why not see it for yourself? Book a demo and talk to us today.

FAQs

• How gamification is changing business?:

  Successful gamification projects boost employee engagement. They speed up onboarding and make learning more efficient and meaningful. By aligning the workforce with company goals, gamification keeps everyone on the same page.

• How to use gamification in business?:

  Businesses can use gamification to impress customers during onboarding and simplify the process. By offering streaks and leaderboards, they can bring users back to the app every day.

• How can gamification be used in business?:

  Gamification drives behaviors and measures them. To boost sales, gamification encourages more calls, qualifying leads, and client meetings. Instead of just focusing on the results, gamification targets the activities that lead to those sales.