Freedom World Success with Quest's Data Segmentation and Mobile In-App Quests

Freedom World is a prominent digital asset platform that offers innovative financial solutions and a seamless trading experience for cryptocurrency users.

Challenge

Freedom World aimed to enhance user activation, engagement, and Average Revenue Per User (ARPU) on its mobile app. The company needed to address issues related to low user engagement and drive higher app usage and revenue.

Solution

Freedom World partnered with Quest to leverage its advanced Data Segmentation and Mobile In-App Quests, using predictive segmentation and personalization to deliver highly targeted and engaging user experiences.

Implementation

Quest Labs meticulously designed a suite of solutions for Bitazza, focusing on user interaction and platform engagement:

Frontend Page Development:

Developed a user-friendly frontend page for Bitazza’s mobile app to display Quest Labs' quests.

Microservice Integration:

Integrated a microservice into Bitazza’s backend to streamline the operation of various quests and challenges.

Segment DB and Snapshot Integration:

Incorporated Segment for live updates on quest progress and Snapshot for diverse quest management.

Embedded, Real-Time & Intelligent Quests with Dynamic XP points and Challenges on Mobile:

Introduced a range of quests and challenges, including:

• Event-Related Challenges:

  Customized challenges tailored to events like the Mystic Valley Festival, enhancing user participation and engagement specific to the event.

• Trading-Based Challenges:

  Challenges centered around trading activities, encouraging users to engage more deeply with Bitazza’s core services.

• Signup and Referral Quests:

  Quests designed to incentivize new user sign-ups and referrals, expanding the platform’s user base.

• Community Engagement Quests:

  Activities focused on fostering community interaction and engagement, strengthening the platform’s community bonds.

• Top-Up Challenges:

  Challenges encouraging users to top up their wallets, promoting more active financial participation on the platform.

• Invite Friends Quests:

  Quests that incentivize users to invite friends, leveraging the power of social networks for platform growth.

Spin the Wheel Component

Implemented the 'Spin the Wheel' feature from the Quest React SDK, adding an interactive gaming element.

Results

1. Increased Activation:

• Impact:

  The personalized onboarding experience and engaging quests led to a 30% increase in user activation rates as new users became more involved with the app.

2. Boosted Engagement:

• Impact:

  Gamified in-app quests and targeted content resulted in a 40% increase in weekly active users, leading to longer session durations and higher overall engagement.

3. Higher ARPU:

• Impact:

  Personalized promotions and dynamic quests encouraged users to increase their spending, resulting in a 25% increase in ARPU.

Building on this success, Freedom World plans to expand its use of Quest's features to include:

• Advanced Analytics:

  Leveraging Quest's predictive analytics to further anticipate user needs and optimize engagement strategies.

• Cross-Channel Campaigns:

  Extending personalized experiences beyond the app to include email and push notifications for a consistent user journey.

• Deeper Integration:

  Integrating additional Quest features, such as AI-powered chatbots, to enhance user support and engagement.

By implementing Quest's Data Segmentation and Mobile In-App Quests, Freedom World successfully transformed its user experience, achieving significant improvements in activation, engagement, and ARPU. This case study highlights the power of personalized, data-driven strategies in driving customer satisfaction and business growth.

If you are interested in activating your data and driving personalized experiences on your platform, book a call lets chat today!